WOW. NO COW.
It instantly grabs attention through humor and simplicity, sparking curiosity for passersby. The line communicates the core message in just three words: Oatly is a delicious alternative to dairy, no cows involved. It reflects Oatly’s cheeky, rebellious tone of voice while making plant-based milk feel fun and accessible rather than preachy.
Not Milk. Just Better
The line positions Oatly directly against traditional dairy, challenging conventions with confidence and humor. It’s provocative but simple, instantly clear to drivers, cyclists, and pedestrians. The phrasing cuts through the noise of typical “healthy alternative” marketing, flipping the narrative by not apologizing for being different, but proudly declaring superiority. It embodies Oatly’s playful yet rebellious brand voice, sparking both curiosity and conversation.
Limited Edition Bottles
Cows can keep their milk.
Tiktok Video